Franz Viegener [FV] Siena White Pedestal Basin

How WGL achieves these prices

• Direct importer relationships — We bypass the distributor layer entirely, purchasing at the same cost as large retail chains.
• Pooled bulk volume — Every order on WGL Wholesale contributes to our collective buying power, giving us leverage that no individual shopper has.
• No retail overhead — No expensive Kingston retail lease, no large floor staff, no promotional displays. We operate as a warehouse, not a supermarket.
• Transparent margin — The price we charge covers warehousing, logistics and a minimal operating margin. That's it.